Bing Using Google Ads?

Posted on September 18, 2009
Bing Using Google Ads?

This afternoon I was astonished to find an ad for Bing in the Google Adsense Ads on my website.

When Microsoft launched Bing its search engine the target was clear. Bing is Microsoft’s attempt to take some of Google huge share of the search market. It would seem like a conflict of interest for Google to take ads from its direct competitor, but I just saw one myself on this very site.

This may be a cagey move by Microsoft to use Google’s own product against them. It’s certainly not a strategy I have ever seen before. If instead of tech companies we were talking about entertainment this would be like Coke placing ads on Pepsi Cans or CBS shows being advertised on Fox.

I will try to update this story if I get more information.

Image Credit: erdov.com logos are property of Google and Microsoft respectively

2 Responses to “Bing Using Google Ads?”

  1. Emily Williams
    Apr 28, 2010
    Reply

    I use Bing and Google whenever i want to find something on the internet. I think that both search engines are very good. *


  2. William Moore
    May 06, 2010
    Reply

    It is interesting to compare the performance of Bing and Google search but i haven’t seen any difference at all in their performance. ;



Leave a Reply


North and Clark

By: Casey Brazeal